TOMANERO® Brand Story
- A new hot sauce created with the delicious flavor of tomatoes and the spiciness of habanero -
1. Story
Tomanero was born from a single spark of inspiration.
At a small steak restaurant in Kobe, the chef drizzled some store-bought chili sauce on the staff's scrambled eggs. However, he felt it lacked flavor. "It was spicy, but not flavorful enough. It was also quite sour." A hot sauce that people want to use every day could surely be made even tastier. That small realization was the beginning of the Tomanero story.
2. Development
Searching for the "golden balance" of tomato and habanero.
Tomanero isn't just a sauce that focuses on spiciness. It maximizes the sweetness, richness, and acidity of tomatoes, while the pleasant spiciness of habanero peppers spreads from beneath. To achieve this, we went through over 100 trial and error processes.Strength, acidity, spiciness, aroma. We adjusted everything down to the millimeter, testing it with over 70 different dishes, including steak, eggs, seafood, ramen, and fried foods. Then, one night, we came across a bite that made us think, "This is it."The perfect drop of tomato and habanero flavors. The product name "TOMANERO" was born at that moment.
3. Philosophy
Seasonings that make your everyday meals a little more special.
Tomanero's concept is clear: "Ultimate umami flavor combined with a refined spiciness not found anywhere else." Not too spicy. Not too sour. Not heavy. But it definitely transforms the impression of a dish. Rather than being "just for spiciness," we value our goal of creating a "delicious spicy sauce you'll want to use every day."
4. Flavor
The deep flavor of tomato and the quiet aftertaste of habanero.
The key to Tomanero's flavor is the natural sweetness and richness of carefully cooked tomatoes. The first bite is mellow, and the more you chew, the rich umami of the tomato spreads, leaving the sharp spiciness of the habanero to quickly fade away. The three-stage flavor design of "umami → aroma → spiciness" was created to maximize its compatibility with many dishes.
5. How to Use
Take any dish to the next level.
Tomanero is perfect for any type of cuisine. Steak, hamburger steak Egg dishes (scrambled, omelettes, boiled eggs) Ramen, udon, pasta Seafood, fried dishes Salad, pizza, curry BBQ, camping food Hot pot Excellent with cocktails and tapas Add an accent to mayonnaise, ketchup, sauces, and soy sauce Just a sprinkle or finishing touch will add a surprisingly rich flavor to everyday dishes.
A slightly unusual way of eating.
Tomanero + Tofu Just sprinkle it on your usual cold tofu or boiled tofu. The glutamic acid in tomatoes and the inosinic acid in bonito flakes are a perfect match. Add rock salt, olive oil, and tomanero to your cold tofu to quickly turn it into a Western-style cold tofu!
6. Design & Bottle
Easy to use, developed in professional kitchens.
The slender, 15-16cm bottle is "professional grade" and easy to handle even in everyday cooking. The slim design fits comfortably in your fingers. The height won't get in the way in the kitchen or at the dinner table. The simple, minimalist label doesn't stand out too much. The appearance is understated, but we don't compromise on "ease of use" or "delicious taste." That's Tomanero's design philosophy.
7. Commitment
We create flavors that are based on the ingredients, without relying on colorings, flavorings, or chemical seasonings.
To deliver authentic flavors, Tomanero minimizes unnecessary additives. - The natural flavor and color of tomatoes - The clear spiciness of habanero - The mellow acidity of vinegar - An exquisite spice composition We aimed to harness the natural power of the ingredients to create a sauce that stands out on its own merits.
8. Message
Add a little surprise to your everyday cooking.
Tomanero is not a special seasoning. It is a companion that accompanies your everyday meals, adding a little more liveliness and excitement to everyday flavors. May this passion packed into a small bottle make your dining table more enjoyable and fulfilling.